First it's Mountain Dew, now Dierks Bentley is partnering with OLE SMOKY® TENNESSEE MOONSHINE® in a multi-year partnership across tour, media and digital platforms. For Bentley's RISER Tour, the moonshine maker will provide a tailgate party for fans in a throwback 1920's style saloon with a "modern country vibe" featuring drinks, music and specialty merchandise at participating venues.
"When I first moved to Nashville, I lived down at the Station Inn and really dove head first into the bluegrass community…I used to beg my way into pickin parties with those guys because I was eaten up with that sound and that lifestyle. And when you surround yourself with banjos and fiddles, there's bound to be some shine there too," said Bentley. "All of that influenced who I am and the music I make today. Ole Smoky is a great partner for me and my fans out on the RISER tour this year…they're going to help us get the party started early out in the parking lot and set the tone for a rowdy night.”
“We are thrilled to be launching our partnership with Dierks Bentley as he starts the RISER tour,” said Joe Baker, founder of Ole Smoky Moonshine. “Just like Ole Smoky, the tour is about bringing people together who love country music and having fun. We can’t wait to see the fans dancing, laughing and sharing their stories over our moonshine.”
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