The Honeycutters Debut Music Video for “Jukebox,” A Swingin’ Honky Tonk Anthem

ASHEVILLE, NC -- The Honeycutters recently filmed a music video for their original song "Jukebox" at the historical and eclectic Town Pump Tavern in Black Mountain, NC, just east of their hometown of Asheville. Folk Alley premiered the video and writes of it, “The jolly, honky-tonk rhythm of the song underscores the sweet plaintiveness of Platt's voice...until it doesn't. As she steps up on to the stage to join the band, her smile wide, her voice big and bright, she and the other musicians seem to be in perfect sync, swinging, swaying and encouraging the whole of the bar to join in and look ahead to the brighter side of life.”

“Jukebox” is the lead track and perfect introduction to their new album Me Oh My [Organic Records® April 2015], an album which is threaded with themes of love, loss, acceptance and regrowth. “‘Jukebox’ features a woman done with waiting to fully live and imploring her partner to come along and make some magic with her, ‘I’m going dancin’, you comin’ or not? Take a chance on me daddy, this may be all we got,’” writes Front Row Focus’ Beth Baldino. “And in a line that reflects an overarching theme running throughout the album, ‘no use asking why, songbirds just ain’t built to fly, but sooner or later we all have to try.’ In other words, don’t dwell on why it’s taken us this long, it's about time for us to shine.”

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The Honeycutters are fueled by the powerful songwriting and vocals of founder Amanda Platt who is also the album producer, band leader, and principal creative force behind the group. With songs that are honest and relatable, part chagrin and part hope, Platt’s voice carries a timeless appeal shaped by a raw honesty that comes straight from the heart and emits a sort of melancholy happiness. Joining Platt in The Honeycutters are Tal Taylor on mandolin, Rick Cooper on bass, Josh Milligan on drums, and Matt Smith on pedal steel, electric guitar, and dobro.

The Honeycutters set out to visually tell the story of "Jukebox" by calling in a cast of friends and cohorts, as well as a few actors from the area, to spend a day filming in the perfect locale of this well-worn honky-tonk tavern. The video was directed and produced by Ty Gilpin, Senior Director of Marketing at Organic Records.

The visuals lead the viewer through an entire transformation. In this rustic and sleepy bar, Amanda plays the role of the bartender. She drops a quarter in the jukebox and starts washing the bar and dreamily singing while a few desolate souls sit and drink. She has a heart to heart with a couple of them, reminding that the music is on and begins to dance with a lonely man and woman, in turn, as she gets to the lyrics, “It’s only a song, so for heaven's sake won't you sing along?”

The band has entered the bar by then, set up, and is playing. An excited fan who peers through the window likes what he sees, so he calls in a whole crowd to come in and dance. As The Honeycutters get to the line, “Sooner or later we all have to try,” Amanda’s character shifts her own energy and the scene flashes to her on the stage performing. The leading male and female, no longer in despair, start dancing. The color is brighter; everyone is there; the bar is full of happy people spinning and cowboy boots kicking. Flash back to the first bar scene and the couple is now slow dancing peacefully with just a few others in the bar. They found their place in the music.
For making the “Jukebox” video possible, The Honeycutters send a special thanks to the Town Pump Tavern and their staff, Ty Gilpin (Producer/Director), John Litschke (Director of Photography/J. Martin Productions, Inc.), Dan Burke (Videographer/Lighting), Michael Hendrix (Videographer/Media Management), Don Talley (Associate Producer), Adam Foster (Jib Operator/Lighting/Production Assistant), Katie Kasben (Makeup/Stylist), singer-songwriter Lance Mills (Male Lead and a friend of band), and female lead Deena Wade (NYS3 - The Meisner Conservatory for the Southeast Graduate).

“Their music is the kind that you'd want to play on a jukebox in a bar, if bars still had jukeboxes.” No Depression’s Amos Perrine writes, “You can sit in a booth with a beer and a tear or stretch out and take a twirl with some like-minded stranger. And their new album is one of the year's best.”

For more information about The Honeycutters & further tour dates, visit: www.thehoneycutters.com. 
For news from the road, visit www.facebook.com/Honeycutters and twitter.com/thehoneycutters.


Photos Courtesy Dreamspider Publicity

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