With his previous singles, “Women, Water, And Beer” and “When The Fish Didn’t Bite” receiving critical praise, singer-songwriter Travis Rice recently released his new song, “Don’t Waste The Rain.” The tune, a romantic ballad, showcases a different side of the singer and demonstrates his versatility as both a writer and performer. Shortly after its release, Rice kindly called to speak about the new single, its video, and more.
On January 13th, you released your new single, “Don’t Waste The Rain.” Did you write the song and can you tell the story behind it?
I wrote the song a couple of years ago and finally had the chance to record it last Fall. As far as the premise of the songs goes, well, if you’ve heard it, it’s pretty self-explanatory. My girl had to go to work on a stormy, rainy day and I’m trying to persuade her to come back home, get into bed, and enjoy one another’s company. You always hear the cliché of people saying not to waste the pretty, sunshine filled days and this song is the flip side of that where sometimes the time best spent is the time when you’re doing nothing and there are no distractions - you just have time to really soak each other in and not waste a moment.
Once again, the song was produced by Noah Henson, who also produced your other singles.
Right, he also produced “When The Fish Didn’t Bite” and “Women Water and Beer." I think you can see in these three songs the versatility he has in producing songs that go from very grassroots and traditional, to something more modern. It’s a big testament to his ability to tap into what a song calls for. It’s really nice, and easy, to work with people who are really good at what they do.
Earlier you mentioned the video for the song which certainly features that modern feel you spoke about- as well as a sexy one.
That’s what we were going for and it caught those who know me off guard a little bit (laughing); it was a little bit of shock and awe - which isn’t necessarily a bad thing. We wanted it to be steamy, but we also wanted to keep it classy because I do have to sit down and watch this with my mother, which I have already done, and she lectured me, but at least we got that awkwardness out of the way (laughing).
I’m a very visual person and when I write, I see a video or story in my head and with “Don’t Waste The Rain,” the story I saw had a contemporary feel so that when we prepared to shoot the video, I knew how I wanted it to look. Again, I was really blessed to work with both a co-director and videographer who were enthusiastic and liked the fact that I knew what I wanted. Everyone did such a great job of capturing the song and bringing it to life on film. I’m very happy with how it turned out.
Being it was your first video, were you nervous about anything?
My biggest concern was that I am not an actor. I thought I would tense up, but as soon as the camera started rolling it was the opposite - I felt very calm and that was the biggest and most pleasant surprise to me. My co-star in the video, Brennah, was also just so great. We hit it off and I think our chemistry on-screen comes off very naturally. Like most times in life, I got very lucky with the people who are around me. They helped the video turn out just the way we wanted it.
Besides the web, the video can also be seen on a national television channel, which is very exciting.
I just found out the Country Network picked up the video which is very exciting to me because that’s the station I grew up watching and it’s the only one that currently plays country music videos all the time. It’s a testament to the people who worked with me on the video and how of a good job they did. I am absolutely flattered to be a part of it and am basking in that for the next day or two.
How are you planning on supporting the single? Will you tour?
The response to the music has been very inspiring and has motivated me to work harder than ever. Right now, we are combining a radio tour with actual tour dates, pairing stations and venues as we go. So far, we have over 200 stations already playing the song, and once we see where the people are who are loving the song, we’ll decide where to head out and play. This song has already taken things to a new level for me, so I have to deal with a lot of details that I have never dealt with before, which is very exciting, but also puts the pressure on to stay on our game.
I’ve never been a big trend follower because I’m just not good at it. So, I tell everyone I work with that my goal is to make good music that hopefully, people will like. I think that if we continue on that path, the rest will take care of itself. Whether they stream it, buy it, or find it another way, I just want people to listen to and enjoy the music. People taking the time to listen means more to me than they'll ever know.
Read TDC single review of "Don't Waste The Rain" HERE
For more information visit his official website
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Purchase "Don't Waste The Rain" HERE