Truck Brand Partners With Crowdsourcing Pros Talenthouse and Universal Music Publishing Group to Release Five Original Songs Via Lyric Videos
NASHVILLE, TN (November 27, 2017) – The Ram Truck brand is introducing the newest chapter in its successful “Long Live The Storytellers” video campaign which launched earlier this year. In an innovative approach to this new phase, Ram partnered with creative music talents to release five original country songs through lyric videos.
With the goal of spotlighting emerging artists, the truck brand started with the Nashville songwriting community and Universal Music Publishing Group (UMPG), a leading global music publishing company. The artists composed songs that embodied the spirit of the Ram brand and its core values.
To bring these original songs to life, Ram partnered with crowdsourcing company Talenthouse, an art networking site with a robust artist community, to pair each song with an artist who would then create a lyric video. The videos are available now on Ram’s YouTube channel and in the Ram Life section of the brand’s webpage.
Acclaimed Australian blues rock’n'roll artist, Hamish Anderson's new single, "U’" is the third single release from his Jim Scott-produced debut album. The song, which features Chris Bruce (Doyle Bramhall II) on bass, Aaron Sterling (John Mayer) on drums and Jerry Borge (Jonathan Wilson) on keys, captures the feeling of a lost love that is brought to life in the song's music video which you can enjoy below.
Born and raised in Northeastern PA, Chris Rattie began playing music initially as a drummer, learning his craft on Friday and Saturday nights in the hard nosed, coal region pubs scattered throughout once vibrant towns. His teens and early 20’s were spent playing alongside his father and older brother, traveling with other regional acts, culminating with a stint drumming for Vince Welnick of The Tubes and The Grateful Dead. In the early 2000’s, Chris transitioned to writing and joined The Rustlanders, as a drummer and contributing songwriter. After stints in other bands, Chris was eager to break from his role of sideman, and began focusing on songwriting and putting his own band together. After helping to establish a small, independent recording studio, he released the well-received All These Things in late 2013. Chris and his band released their follow up album, Porch this past September. Watch the video for "My Mountain" below and for more information visit HERE.