Truck Brand Partners With Crowdsourcing Pros Talenthouse and Universal Music Publishing Group to Release Five Original Songs Via Lyric Videos
NASHVILLE, TN (November 27, 2017) – The Ram Truck brand is introducing the newest chapter in its successful “Long Live The Storytellers” video campaign which launched earlier this year. In an innovative approach to this new phase, Ram partnered with creative music talents to release five original country songs through lyric videos.
With the goal of spotlighting emerging artists, the truck brand started with the Nashville songwriting community and Universal Music Publishing Group (UMPG), a leading global music publishing company. The artists composed songs that embodied the spirit of the Ram brand and its core values.
To bring these original songs to life, Ram partnered with crowdsourcing company Talenthouse, an art networking site with a robust artist community, to pair each song with an artist who would then create a lyric video. The videos are available now on Ram’s YouTube channel and in the Ram Life section of the brand’s webpage.
Earlier this summer, Ram partnered with acclaimed singer-songwriter Brent Cobb for a video content series to launch its “Long Live the Storytellers” campaign. The four-part series, which began with three docu-style episodes of Brent writing his new single, culminated in the release of his official music video for “Ain’t a Road Too Long.”
Ram Trucks’ “Long Live” marketing campaign launched earlier this year and the “Long Live the Storytellers” series is the brand’s latest partnership in the country music space. In recent years, Ram has established alignments with several of today’s top country music artists, including Miranda Lambert, Chris Stapleton and Easton Corbin.
LONG LIVE THE STORYTELLERS ORIGINAL SONG VIDEO CREDITS:
1. Long Live the Dreamers
Video by: Elena May
Songwriter: Lizzie McAvoy
2. Long Live
Video by: Hannah Anastasi
Songwriters: Gareth Dunlop and Brent Maher
3. Long Live the Drive
Video by: Natalia Beigi
Songwriters: Jeremy Bussey and Jamie Paulin
4. Long Live Us
Video by: Sharon Liu
Songwriter: Jeremy Bussey
5. Long Live the Freedom
Video by: Caylee Hammak
Songwriters: Stefan Katamic and Connor Thoutte