Lauren Morrow Reveals Solo Project, New Album

NASHVILLE, Tenn. – August 29, 2018 – Today, Lauren Morrow announces her forthcoming album and debut as a solo artist after over a decade as the centerpiece of popular Americana band The Whiskey Gentry. Set for release October 12, 2018, the self-titled, four song EP is filled with stories; some real, some fiction, all universal yet personal. Founded on a collaborative mentality, Morrow and her husband, guitarist, and co-producer Jason recruited an all-star lineup of Nashville’s most notable players for the new project, including drummer Jerry Pentecost, pedal steel player Whit Wright, bassist Ted Pecchio, guitarist Adam Meisterhans, and former Deer Tick member Robbie Crowell on keys. Recorded at the historic Nashville studio Creative Workshop with producer/engineer Parker Cason, the Lauren Morrow EPnot only showcases Morrow’s flawless vocals and intricate songwriting, but her willingness to take risks — an edge that makes her stand out from the Nashville norm. Lauren Morrow recently performed on Adult Swim and will showcase at this year’s AmericanaFest (details below).

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With a high-octave range and a Georgia drawl, Lauren Morrow isn’t here to sing a love song — she’s here to tell a story. And though she might be new to Nashville, she’s already paved her way as one of the city’s most promising artists. You might know her as the crown jewel of The Whiskey Gentry, who have toured with Three Dog Night, Cracker, and Butch Walker, appearing on festival bills like Shaky Knees, MerleFest, and Bristol Rhythm & Roots (to name a few).  

In late July 2017, Morrow and her husband Jason travelled to Nashville to play Oh Boy Records’ John Prine Tribute night, a intimate gathering where musicians like Jason Isbell, Kelsey Waldon, and the Brothers Osborne joined together to benefit legendary artist Jessi Zazu. After witnessing the supportive music community that Nashville had to offer, Lauren and Jason, also a member of The Whiskey Gentry, decided it was time for a change.

Hightailing it back to Atlanta, they quit their jobs, packed their things, listed their house on the market, and didn’t look back. Once settled into their new home in East Nashville, they collectively decided to shift the focus on a new, more focused project, simply called Lauren Morrow. Lauren, Jason, and a handful of Nashville’s most sought-after musicians (Pentecost, Wright, Pecchio, Meisterhans, Crowell) ended up in Creative Workshop’s studio with producer/engineer Parker Cason less than a year later to create her self-titled solo debut.

Set for release October 12, 2018, the album begins with the upbeat, twang-filled “Viki Lynn,” a sentimental nod to Morrow’s own mother that chronicles the decades of her life. The song grew out of the lyrics, “Have you ever seen a more beautiful girl alive // than Viki Lynn in 1975” and that aha! moment that everyone has about their parents at some point. “I kept thinking about when you see old pictures of your mom when she’s young, and you think, ‘you’re so beautiful,’” Lauren says, “And the older you get, the more you realize that your parents were people before you existed.”

Fading into the softer, “I Don’t Think About You At All” some might mistake the pedal steel, somber tune as a sarcastic break-up ballad, but it’s actually the opposite — a testament to Morrow’s wit-filled, skilled songwriting. “There’s a line in that show Mad Men where Don Draper get in an elevator with a kid he’s hired to work for him,” she recants, “The elevator doors close, the kid turns to Don and says, ‘I think you’re an asshole.’ and Don, without any hesitation, says, ‘I don’t think about you at all.’ I thought, damnthat’s good.” While the core of the song was directly inspired by Don Draper, Morrow’s lyrics depict an attitude that’s timeless, especially these days. “The words are very true. The lyrics are exactly how I feel some people think about me, but I have to silence the noise and not care,” she says, “I think the best thing to do is say I don’t think about you at all. Get your power back.”

The next song opens with Pentecost’s signature, strong drum techniques and sets the tone for what Morrow calls ‘a less violent version’ of “Fist City” by Loretta Lynn. “I wrote ‘Mess Around’ when I was thinking about someone who I thought was my friend, only to find out that they weren’t,” Lauren explains, “There are women in your life that are gonna lift you up, and then there are women who are self-serving.” Adding to the lyrics is the dynasticism of each player and their varied talents; Wright came up with the chords, and Jason Morrow invented the lick, making this the most collaborative song on the record.

The album concludes with a bang, and in more ways than one. “Barbara Jean” came to light after a night of drinking, intimate storytelling, and a Southern secret swept under the rug. “We had just played in Chattanooga, and Jason went out with a friend whose family was from there. He told Jason  that his whole family lived there, except for his grandma, who went missing 10 years ago,” Lauren begins, “He was like, ‘Yeah, her and my grandpa were in a fight, they went to Lake Nickajack on their anniversary trip, and my grandma never came home. And then my grandpa got married six months later.’” Coupled with details as eerie as grandma and grandpa, Jason came home and immediately told Lauren about the (surprisingly) cold case, which sparked a song idea. “Jason was thinking that we should write it in a minor key and it would be real sad, but the first thing that popped into my head was that we should write it from the perspective of grandpa, presumably the killer, in a major key; which is what it ended up being.”

It’s the small details like those that set Lauren Morrow apart. Musically she’s talented, lyrically she’s talented, there’s no question to that; but Morrow’s ingenuity shines through in the studio and on stage. Whether she’s singing a murder ballad or an vintage, classic-country sounding banger, there’s a unique impression she leaves that lingers. You don’t want to miss it.

Tour Dates:
Sept 13 // Nashville, TN // Official AmericanaFest Showcase (7 p.m. at Acme Feed & Seed)
Sept 22 + 23 // Bristol, TN // Bristol Rhythm & Roots Reunion
Oct 12 // Nashville, TN // Album Release Show at The Basement East (with Los Colognes)

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