POP ETC Debut “Sleight Of Hand” Music Video

Courtesy: Q Prime

(Press Release) Today, POP ETC debut their music video for “Sleight Of Hand” via Atwood Magazine who call it “a fresh, dreamily somber exploration of the chaos and order that drive our lives and rule our world.” The video, directed by Jon Chu, is a captivating addition to POP ETC’s catalogue and showcases lead singer and songwriter Chris Chu’s lilting vocals and keen ear for lyrics and melody. Watch the music video for “Sleight Of Hand” here and pre-save all future releases in the “Infinite Singles Collection” here.

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“Sleight Of Hand” is the second single from the band’s “Infinite Singles Collection,” which will deliver new releases from POP ETC in batches of one or two songs every four to six weeks. In his interview with Atwood Magazine, Chris Chu says of the collection: “We just didn’t want to wait around another year or two or three making and planning the release of an album. We make music so often, it just doesn’t feel natural anymore to wait that long. We love the idea of being able to put out new music every month. It just feels more natural to how we operate as a band.”

The band recently premiered “Fingerprints,” the first single, via Earmilk who praise it’s “charming acoustic guitar hook, endearing vocals, and a cheerful upbeat chorus.” Watch that video here.

POP ETC is Chris Chu, Jon Chu and Julian Harmon. The band has released two full-length albums, including 2012’s self-titled debut, and 2016’s Souvenir. Souvenir’s single, "What Am I Becoming?", spent 13 weeks on SiriusXM's Alt Nation Countdown.