November 19, 2015 (Toronto, ON Press Release) – With a reputation for delivering the most undeniable high-energy, live performance in Canadian country music, the multi-award winning trio, The Road Hammers are raising the bar even higher with the release of their latest single ‘One Horse Town’ featuring Open Road Recordings label-mate Tim Hicks. The track is now available for download and streaming.
In the spirit of celebrating hometown pride, The Road Hammers premiered ‘One Horse Town’ at the Boots and Hearts halftime show for the Toronto Agronauts’ very last home game at the Rogers Centre before moving to their new stadium. This new track provides the first peek at their highly anticipated 2016 album – an album that adds a whole new flavour to the classic Hammer sound.
Collaborating with the Road Hammers for their upcoming album, outdoor lifestyle brand Fueled By Rednecks (FBR) is bringing a whole new experience to fans. Taking from the sentiments of the recent GOLD single ‘Mud’, FBR has created an exclusive Road Hammers clothing line that will speak to the Mudder Trucker in everyone. The excitement of a live Hammers show has been made even bigger with the addition of FBR’s unique merchandising experience that allows fans to participate in the fun beyond the show. With innovative social media contesting and activities, fans can expect a greater connection with the band than ever before.
What is already proving to be Canada’s country anthem, ‘One Horse Town’ encapsulates everything that small town living is all about. Inspired by the eruption of submissions to Coors Banquet’s One Horse Town contest, this track is quickly becoming a tribute to the pride Canadians have for their small towns.
“As soon as the folks from Coors approached us with the idea about the One Horse Town contest, I knew we needed a theme song for the event, and a song to celebrate the heart of country music,” explains Jason McCoy. “Every One Horse Town is filled with a thousand stories and good times, we wanted the right soundtrack for the party!”
“We couldn’t be more excited to have Canada’s best country music act on board to represent the FBR brand,” says Fueled By Rednecks president, Craig Hawthorne. “The FBR store and team will be out in full force at all Road Hammers events, with lots of fun, contests, prizes, and innovative social media activities. The upcoming release of the Road Hammers’ new album, Fueled by Rednecks, is sure to fuel all your good times!”
With their new partnership and a new album in the works, 2016 sees no slowing down for these road warriors. Be sure to keep a close eye on their website and social platforms for announcements of new music and future tour dates.
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