Canadian Country Music Association award winner and Willing Nashville recording artist Bobby Wills just released his new single, “Never Didn’t Love You,” to Country radio in the U.S.
The up tempo song, written by Wills with Walt Aldridge and Mike Pyle, has a driving energy as well as a bevvy of radio ready "nah nah nahs" that you will find yourself singing along to on first listen. "Never Didn't Love You" finds a guy, who didn't seem to say those three words often enough, reflecting on the little things that he loved about his lady including the way she sang along to the radio and how she made him feel strong when she asked him to open a jar. The lyrics, written in the past tense, make the listener wonder if she already left him or he's trying to prevent her from leaving (the video however, offers an entirely different, positive interpretation). Recognizing that "I'm just a guy baby/Not so good with words" he doesn't offer excuses or apologies, but his words are heartfelt and by the end of the song you hope she recognizes that he never didn't love her.
Whichever way you interpret it, "Never Didn't Love You" is one that would be a welcome addition to terrestrial country radio.
"If I didn't say every single day
It doesn't mean it wasn't true
If I never told you
If I never showed you
If I never shouted from the rooftops
How I felt about you baby
I always believed you'd feel it
And figured you knew
I never didn't love you"
Watch the music video for “Never Didn’t Love You” here